An exciting brewery based in Manchester, Cloudwater are out to put Northern British brewing on the map. Their beers are exciting and new, bringing together British brewing knowledge with a passion for new techniques and flavours. They use hops in interesting ways to bring out undertones in their beers that other brewers might have missed. With a drive to be an innovative brewery, they invite the drinker to be discerning with their choice of brew, and offer a range of beers suited to those who want to find taste and creativity in their beer.
Objective: To create illustrations and branding materials for 3 guest beers: a stout, a porter and an IPA. The names for these beers are for you to decide.
Outcome: A set of 6 guest beers, based on imagery and nicknames of prolific female serial killers, dubbed Deadly Serious Beer. To be included with the purchase of a six pack of the beer, would be an informative zine, giving the women a name and backstory.